Virgin Atlantic

Flying Club update

Communicating contemporary luxury

New visuals for Virgin Atlantic's loyalty programme.

As part of the on-going Virgin Atlantic project, the client wanted to update their frequent-flyer programme site. Working with a UX designer to update the core pages, I wanted to give a consistent sense of luxury across all three tiers of the programme while extending the contemporary look of the Virgin Atlantic brand.

Moodboard

Landing page ideas

Signup page

Red membership landing page

Silver membership landing page

Gold membership landing page